Discover
Define the universe.
Start with the listed Indian market and define the universe of businesses that can be considered. Nothing is bought at this stage — it simply determines what enters the investment process.
Every position passes through the same five stages — from defining the investable universe to identifying quality, confirming momentum, constructing the portfolio and acting when the evidence changes.
Each stage answers a different question, and a business only advances when the evidence supports the next decision. Nothing skips a stage, and nothing is bought because it is interesting.
Define the universe.
Start with the listed Indian market and define the universe of businesses that can be considered. Nothing is bought at this stage — it simply determines what enters the investment process.
Buy strength in earnings.
Quality defines the universe. We begin with businesses showing durable growth, improving profitability, and strong underlying economics. From there, the universe narrows to those with the fundamentals to support a lasting trend.
Not famous names. Strong businesses.
The goal is simple: find businesses whose underlying strength can support a sustained trend.
Buy strength in price.
Momentum captures the timing. A good company need not be a good stock, so the market has to agree before we act. We measure relative price strength against the BSE 500 across short-, medium- and long-term horizons, while looking for stocks making higher highs and higher lows. Sector strength provides another layer of confirmation. All three timeframes must align. Quality tells us what to own; Momentum tells us when to own it.
Allocate with conviction and discipline.
Position sizes reflect conviction, liquidity and portfolio context. Stronger opportunities can receive greater weight, while liquidity and existing exposure help manage concentration and portfolio risk.
Sell when strength breaks.
Discipline protects the portfolio. An exit triggers when Quality deteriorates — Sales growth turns negative, Profit growth decelerates against the benchmark, or ROE falls — or when Momentum breaks, with a new short-term lower low or a decisive break of the long-term uptrend. Either condition is enough; both are not required. The full position is exited rather than partially held, and capital can rotate into emerging strength.
Quality defines what we own. Momentum tells us when to own it. Discipline — the rules-based exit — is what separates Marathon Trends from every buy-and-hold fund that rides its leaders all the way down.
Schedule a private consultation directly with the Marathon Trends portfolio management team.